Campus Outreach
Direction
Websites
Design
What began with a support card concept soon turned into an effort to bring brand continuity and clarity throughout the print, digital, and web experiences for the Campus Outreach LEAD Mobilization team. After developing an updated card template, we began with a refresh of the LEAD and NEXT program websites, focusing on the path of the student user journey. From there, we were able to update the promotional table banners and presentation, along with a number of standard print collateral pieces.
